Discover the Best Kept Secret of Social Media Marketing
Do you know what the third-largest social media network is for audiences in the United States?
I bet you’ll be surprised to learn the answer.
It’s Pinterest.
Pinterest overtook Snapchat at the end of 2019 for the number three spot. (If you count YouTube Pinterest in number 4.)
Pinterest has over 88 million active monthly users in the U.S. on its platform. Pinterest reaches 83% of women ages 25-54. The same group that makes 80% of all buying decisions for U.S. households,
Pinterest isn’t just for the ladies; 20% of Pinterest users are men. And out of this population of men 40% of them are fathers.
People use Pinterest to research, shop, and plan. Harnessing the power of Pinterest marketing can be a great way to insert your brand in all stages of the purchaser’s journey.
Use Pinterest to Shop
Some 84% of Pinners use Pinterest to decide what to buy. According to Pinterest, 55% of users are looking for products and 83% have made a purchase based on the content they see from brands on Pinterest.
Pinterest has recently created more ways for users to shop within the app. They have added information on pricing info, availability, product title, description, and links that lead directly to the checkout page on the retailer’s site.
Boost Brand Exposure With Pinterest Marketing
Pinners use Pinterest to discover new products. Around 75% of Pinterest users say they are “very interested” in new products, which is higher than other social networks. People use Pinterest to discover new products and keep up to date with their favorite brands.
If you have a visually appealing line of products, you need to be on Pinterest. Around 28% of marketers say that Pinterest is apart of their digital marketing strategy. If you’re not on Pinterest chances are your competition is.
Inspire Your Audience
People use Pinterest to plan for a special event, search for ideas, or help them achieve a goal. 95% of pinners say they look to Pinterest to be inspired.
On Pinterest your brand can be more than a brand; it can be a source of inspiration. Connect with your audience on a meaningful level and become apart of their journey.
Get Started With Pinterest Marketing Today
If you think Pinterest marketing could be a great social network for your brand but you don’t know where to start, let me give you a hand. I’m a pro-Pinner who knows the lingo, image sizes, and all the details to help you create visually captivating boards and pins for your business.
Let’s work together to tell the story of your brand on Pinterest and inspire people to take action.
Book a free discovery call today to talk with me about your brand’s digital and Pinterest marketing strategy.
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