Real Estate Social Media Marketing Trends for 2021
Last year was a difficult year for many industries. The real estate industry was hit particularly hard by the COVID-19 pandemic. However, unlike other industries, the housing market continued to boom throughout the pandemic.
During the lockdowns and stay at home orders real estate agents found social media to be a crucial tool. Traditionally real estate marketing has used print advertising or in person meetings and open houses. These days agents can use social media to showcase their properties virtually. As more and more business activities move online, social media is the perfect tool for the time.
Social Media for Real Estate Agents
According to a recent study conducted by The Close, a real estate website, 44% of agents said they gained a new client in 2020 from posting on social media. Real estate agents said that social media was the second most popular way they obtained new listings last year right behind referrals.
When agents were asked to pick where they will focus on growing their business in 2021, 82% chose “improve social media presence.” Social media was selected as the marketing tool realtors will be leaning into this year, even over email marketing.
In With the New
According to the National Association of Realtors, there are approximately 1.4 million licensed real estate agents in the U.S., and these agents have a median age of 55 years old. But age is just a number as more and more real estate agents are embracing social media. Even the newest platforms like TikTok and Clubhouse have an actively engaged real estate community.
Real estate agents who embrace social media successfully are emerging as leaders. With social media agents can create hyper-local content that resonates with their audience and set themselves up for success.
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Video Marketing on Social Media
Video is a huge marketing trend for the real estate industry with videos earning hundreds of shares on Facebook with minimal ad spend. This is a great way to help real estate agents stand out, build brand awareness, and to showcase their personality. Soon your audience will come to know you as a reliable source of information and look forward to your videos.
Get Started on Social Media Today
With 44% of agents obtaining at least one new client from social media posting, it’s evident to see that social media can drive sales, not just name recognition or awareness. It can take a while to build trust with an audience who is considering a large purchase such as a house and social media can be there 24/7 ready to engage your prospects.
This explains why more agents are focusing on social media marketing in 2021 and expanding their efforts from last year. This trend has real staying power as people become used to doing more business activities online. Now is the perfect time for real estate agents to start cultivating a strong social presence.
If social media isn’t delivering results for your business, book a complimentary fifteen-minute consultation today, and let’s discuss your social media marketing. Click this link to schedule a free fifteen-minute consultation today.
