Best Practices: Uploading a Video to Facebook
Facebook is one of the most popular social media platforms in the world. It’s a great way to connect with friends and family, but it can also be a great way to promote your business. One of the best ways to do this is by uploading videos to Facebook.
However, there are a few things you need to know before you start uploading videos. This blog post will discuss the best practices for uploading videos to Facebook.
Make sure the video is actually video
The first thing you need to make sure of is that the video you are uploading is actually a video. Facebook will not accept videos that are in the wrong format. This means that you shouldn’t just upload a slideshow of photos. It needs to be a real video.
When uploading a video to Facebook, make sure it meets the appropriate technical specifications
Before you start uploading a video to Facebook, make sure that it meets the appropriate technical specifications.
Frames per second:
● 30 fps
Minimum bit rate:
● 720 px resolution: 3 mbps
● 1,080 px resolution: 6 mbps
● Lots of motion or text: 6 mbps
Make sure the video is the appropriate length
Another thing you need to keep in mind is the length of your video. Longer videos that are 3 minutes or longer tend to do best. The longer time frame is a lot better for developing a narrative and engaging the viewer.
Make sure the video is mobile-first
Facebook is a mobile-first social network. This means that you need to make sure your video will look good on a phone or tablet screen. One of the best ways to do this is by making sure that your video has vertical orientation (portrait mode) instead of horizontal (landscape mode).
Make sure the video does not include engagement bait
Facebook is cracking down on what they call “engagement bait.” This is when a video uses certain words or phrases to try and get people to like, comment on, or share the video. Facebook will not accept any videos that include this type of content. So, make sure your video does not contain any of these words or phrases (like “share this video,” “like if you agree,” etc.).
Make sure the video is authentic
Another major issue Facebook has with videos is authenticity. If a video seems fake or looks like it was created by someone other than the person who posted it, then Facebook will not accept the video. So, make sure your video is authentic before you upload it to Facebook!
Make sure to respect intellectual property
Facebook also takes intellectual property very seriously. So, if you are using someone else’s copyrighted material in your video (like music or images), make sure you have the proper permissions to do so. Otherwise, Facebook may remove the video.
When uploading a video to Facebook, make sure the video is high quality
The final thing you need to keep in mind is the quality of your video. Facebook will only accept videos that are at least 720p resolution. So, if your video is not 720p resolution, you will need to edit it before uploading it to Facebook.
When uploading a video to Facebook, make sure the video is eye-catching and easy to find
Facebook is a visual medium, so when uploading a video to Facebook, it’s important that your video grabs people’s attention. The best way to do this is by making sure the thumbnail image for your video stands out from other videos in the same category and has an enticing caption or headline.
Choose the right thumbnail
When you are uploading a video, you also need to choose the right thumbnail. This is the image that will be displayed when people are scrolling through their newsfeed. So, make sure you choose an image that looks good and accurately represents your video.
Tag friends and add a description
When you are uploading a video, it’s also a good time to tag your friends and add a description. This will help your video reach a larger audience.
Include a call to action
Finally, you should always include a call to action in your videos. This is the best way to get people to take action and convert them into customers.
Summary
By following this guide on uploading a video to Facebook, you’ll set yourself up for success. If you’re to take your videos to the next level, boost your website traffic, and social media engagement, click this link to request a free proposal.
