15 Instagram Reels Ideas for Professional Services
A question we get a lot from our clients is ….”What am I supposed to do on Instagram Reels? I don’t want to dance or be silly!”
We totally get it. You’ll be relieved to hear that you don’t have to. Moreover, dancing or being silly probably isn’t the best type of content for a your Instagram Reels if you work in the professional service industry.
But we can’t ignore that Instagram Reels are one of the most popular social media formats today. Reels are engaging, and can help you grow your company’s audience and reach more potential customers online.
Need some ideas on what can you do to increase engagement with this Meta product? Take a look at these Instagram Reels ideas for businesses in the professional services sector:
1. Customer Testimonial Videos
Putting a human face to your organizational account and a human story front and center works for all marketing – and especially social media engagement. This is what makes this type of content a clever Instagram Reels idea.
Ask some satisfied customers to do a video on why they love doing business with you. Cut this to 30 secs max to feature on your Reels. Customers far away? No problem. Get them to film this on their cell phone and send it to you.
2. Get Your Employees on Your Instagram Reels
Of course, not all of your employees will want to do this, but your younger colleagues may be more into social media and happy to feature on an Insatgram Reel. They may even have a few Instagram Reels ideas for your business!
In a similar way to the customer-focused videos, feature short videos of employees talking about why they love working for your company. Or what a “day in the life” of their job looks like.
Again, showing the human faces behind your company is a great way of creating engagement. This is what social media users want to see!
3. Answer FAQs
Most professional services have most frequently asked questions that come from prospective customers. But it’s not just in customer service or on your website where these come in handy.
Why not dedicate one question per week to a short video. For example “FAQ Fridays”. Have a short video of the question being asked – and answered. This is another great opportunity to get customers and other employers involved. It also helps demystify processes for new customers.
4. Awareness Days and Months
There’s a national or international day/month for most things now. So why not jump on the bandwagon and use it as a content idea? Take a look at the upcoming awareness days and months and plan this content into your social media content calendar.
How does this look for an Instagram reel? Well if you’re an interior designer, it may be you showcasing your work for International Design Day. A bank? International Day of Banks. Have a search on Google – you’re likely to find one that fits in with your business’ niche.
A word of caution here. If you choose to participate in social justice awareness days, make sure they are relevant and sincere. There are whole social accounts dedicated to the unfortunate token gestures of companies on these days. Make sure you’re not one of them.
5. Share Useful Information
Sharing useful information is a great way of using Instagram Reels. Tap into the wealth of knowledge within your organization and have a brainstorm about what prospective customers and the public would want to know.
The insurance provider Life Matters use short, brightly colored animations on their Reels. But it’s their breakdown of information that the public would want to know about life insurance that brings in the views.
So if you’re an accountant, why not do a tip of the week short video reel helping your followers on financial competency or being frugal? It’s that kind of relatable content that will get shared time and time again.
6. “That Feeling When…”
This is a relatable meme you can join in on – without resorting to dancing!
Just film you or a colleague looking pleased in the right space with the right props. For example:
● Accountants:
“That feeling when you sort out your finances”. Have someone typing in the last field in an Excel spreadsheet, closing it, then saving it and looking happy.
● Interior designers:
“That feeling when your living room looks perfect.” Publish a video of you or a peer looking happy in a space you designed. Move the camera around 360 degrees to show the room.
● Lawyers:
“That feeling when you know the law around private renting.” Have a customer, or someone posing as a customer, ticking through a checklist of laws their private landlord has to adhere to, looking satisfied.
The idea here is that those featured in these videos will have learned top tips from you – or have benefitted from using your services. A great way of showcasing your work in an Instagram-friendly way.
7. The Evolution of Your Company
Share footage or stills made into a video of different stages of your business over the days, months or years. This is an excellent way of demonstrating your success – and how far you’ve come. It also works again from the human story angle – as you and your staff will be in the footage.
8. Inspirational Videos
These are a brilliant way to communicate your company’s values. They can be videos of you showing books you’re reading on business and leadership, or books that your staff are reading on their areas of expertise.
You can read a quote that stands out to you from the book – and show your company is dedicated to its staff’s professional development and best practice. Your audience will also love getting snippets of wisdom from these books.
10. Practices in Your Profession That Suck
So if potential customers are watching, tell them what they should look out for in purchasing a service. Can you think of competitors who don’t offer what you do? You can be discreet and omit their names, but here’s a chance for you to show off your service’s USPs in a snappy social video.
This could be another ongoing series of videos week on week, where you choose one red flag which means your customer should avoid a company that does this when they’re searching for professional services.
For example, you may want to tell your audience that an architect needs the right qualifications. So when they are seeking an architect, they need to watch out for those that don’t disclose which qualification they have. Point this out to your audience as something they should be concerned with – and make sure your qualifications are clearly displayed on your site in comparison.
11. Before and After Videos
This Instagram reel idea is executed exactly how it sounds. You show your audience how something looks before and after they use your service.
For example, if you are an event management professional, you may want to show an event space beforehand, then the impactful final result once it’s fully launched and open to the public. You could even make a time lapse video of the set up.
This tip works for all kinds of spaces. Even if it doesn’t directly showcase your services, you could do a before and after reel of an office renovation, or new office space to help build engagement on your Instagram account.
12. Behind The Scenes Videos
This concept works in a similar way to the customer and employee videos. It shows the people behind your business and humanizes your company. It also makes social media users feel special, as you’re giving them a sneak peek behind the branding.
If you have a team away day, or do some charity fundraising as an organization, this will make fab content for a “behind the scenes” Instagram reel. Otherwise it could be an exciting news video – like landing a new client or hiring a new employee.
13. Show the Tools You Use on a Daily Basis
This short social media video idea will help you engage other businesses with your content – which could encourage shares and therefore greater reach on Instagram.
It also reassures current customers that you’ve got the right tools to do the job well and impresses prospective customers.
All you need to do for this type of reel is screen record one of your staff members using a software package relevant to your area of professional services with a voiceover explaining why the tool helps give your service an edge as a business. Keep it short and sweet!
This one is a smart Instagram Reel content idea, as it’s so quick and easy.
14. Promote Another Business
If you’re a B2B company, this type of Instagram reel works best if you spotlight one of your clients. Not only will they most likely be a different type of business to you, but it will help nurture your relationship with them.
You could also promote a neighboring small business by sharing their posts. This promotes positivity in the local business community and it’s likely that they will be happy to do the same in return!
15. Show People How to Leave a Review on Google, Yelp or Facebook
Focus on one platform per video for this reel. You can do a series of them for various review platforms like Google, Yelp and Facebook.
All you need to do is let your followers know how much you would love to hear their feedback on the service they received. Use a screen recorder and show someone leaving a positive review and explaining the process.
You’ll also need to briefly explain why reviews are so helpful to your business. Let your audience know that these reviews create a better reputation – and better visibility for your business.
Done-For-You Social Media Marketing
If you’re a busy professional that doesn’t have time to create Instagram Reels for your Business, we can help!
Or if you need a bit more support, we offer social media management as well as social media content creation, which will allow you to concentrate on running your business.
Need an Instagram marketing strategist to take your company in the right direction? We can also create social media strategies for your professional service.
Request a proposal from ACM Digital Marketing today and let us help you get a leg up on the competition by creating high-quality Reels that will increase your brand awareness and reach more potential customers.
