How To Increase Happiness by Outsourcing Your Marketing
Small business owners have a lot on their plate and not much time for family, friends, or fun. If you’ve been searching “how to increase happiness”, you’ve come to the right place! Outsourcing the work that you don’t want to do – or don’t really have time to do – could increase your levels of happiness. But don’t just take our word for it.
It’s well documented that Harvard professor Ashley Whillans’ book “Time Smart,” says that valuing time over money can automatically improve your quality of life and make you happier.
Also, researchers writing in the journal PNAS say, “Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity”. So it’s no wonder that freeing up time leads to better mental wellbeing.
A Benefit For Your Business
Outsourcing areas of your business is an effective time management strategy. For example, does your company have a dedicated marketing staff and expertise in the latest digital marketing trends? Or are you finding that your business is struggling due to lacking the time or experience to manage your marketing?
If you are putting in the time but not seeing the results with your marketing activity, it may well be time to outsource this work to a marketing agency. Why? Take a look at the following advantages of outsourcing your marketing:
Key Benefits of Outsourced Marketing
1. Get New Marketing Ideas
A fresh pair of eyes on your organization’s marketing activity can do wonders for how effective it is. If you or your team have been doing the same things in the same way for a while, you may well need a refresh.
Hire a marketing agency and they will be able to see things differently and generate new marketing ideas, so that your company can shake things up and get the results you want.
The marketing firm you choose to work with may have already had successful results with a business just like yours. So they will have tried and tested solutions to tailor your company’s marketing plan.
2. Save Money
It’s likely that at present, the ROI (return on investment) you’re getting for your money is just not making your marketing efforts worthwhile.
For example, if you’re a business owner doing your own marketing, think about what your annual income is, then divide it by the hours you work. How many hours are spent on marketing your business? Times this by your hourly rate.
Are the results you’re seeing from your marketing enough to justify this cost? Or could you be outsourcing this work to experts, at a lower rate?
3. Save Time and Resources
Chances are, when you’re having to juggle running your business and being the marketing department for your company, you’re not doing either as well as they could be done.
Not only will you not be getting bang for your buck with any marketing spend, but you won’t have time to stay ahead of the latest marketing trends.
You can increase the productivity of your workforce by removing marketing tasks from their workload, freeing your focus to plan your business’ future and letting the team you’ve outsourced to generate new relevant marketing ideas.
Outsource your marketing, and you’ll find that your organization can focus internal resources back on where they are most effective.
4. Access The Latest Technology
We’ve touched upon resources in the last point – and the latest technology is one of those resources you need for successful marketing.
It’s expensive to invest in new technology for your staff, and if you don’t have the right knowledge and expertise in-house, you could also find it really tricky to get the tech you actually need.
There is a lot of marketing software and programs to choose from, which makes it hard to know what your business needs.
Teaming up with a marketing agency will mean that you get the benefits of their programs, as well as the expertise to use these properly. You just need to sit back and reap the rewards!
5. Get Measurable Marketing Results
Marketing agencies define their success with ROI. So you’ll be able to hold them to high standards when you work with one.
Any effective marketing company should provide your business with measurable results – as well as guiding your organization on which results matter for the objectives that you have set out.
They should also make recommendations for ongoing improvement on strategy, as well as the tactics for your marketing campaign, based on the results that are coming in.
Working With A Marketing Agency Increases Happiness
Outsourcing your marketing does not need to be all or nothing. You can begin by working with a marketing company on one project or area of marketing.
This will provide you with a window into how this agency works and if the relationship and their company is the right fit for your business. You can then decide to send more work their way, or look for a new agency elsewhere. Sounds pretty low risk, right?
Spending your time and energy on marketing when you could be focusing on the big picture for your business means you’re not giving your all to your main job function. Outsourcing your marketing means you can reserve all of your focus being productive at what you do best.
ACM Digital Marketing Is Here to Help
ACM is a full-service digital marketing agency that can help you free up your time as a busy business owner. We can help you manage your social media accounts, offer social media strategy – or just help with content creation ideas if that is what you need.
If it’s paid social media advertising you need some support with, we’ve got you covered. We can run your businesses’ digital advertising on YouTube, Facebook and LinkedIn.
We can also offer video production, videography, website updates, email marketing – and build an overarching digital marketing strategy for your company.Start valuing your time as a business owner. Take a further look at the marketing services that ACM offers and get your free proposal today.
