5 Social Media Marketing Tips for Wedding Planners
Social Media Marketing Tips for Wedding Planners
The end of the year kicks off a slow period for wedding planners. According to The Knot, 80% of weddings occur from May to October, with weddings slowing down around the holidays and in cooler months.
The good news is, this is a great time to focus on your social media efforts by playing with new content to generate leads through your social platforms. Not to mention, spending more time on social media during the slow season will allow you to build your community and create a more substantial brand presence to make your busy season even busier.
Use these five social media marketing tips for wedding planners to end 2022 on a high note while preparing for 2023.
1. Create Video Content for Social Media
Consumers continue to drive demand for video content year after year. In fact, according to Wyzowl’s 2022 data, 88 percent of respondents have been convinced to purchase a product or service after watching a brand’s video. There are many ways wedding planners can use video content:
- An About Us video
- A video from a wedding
- A portfolio video showcasing some of your favorite wedding photos
- Client testimonials
- Behind the Scenes videos
- Wedding Inspiration videos
- How-to videos
- Selfie videos where you answer frequently asked questions
If you are creating videos by yourself and don’t know where to start, use these four steps as a guide to create a perfect selfie video.
Step 1: Share a compelling hook. Entice the viewer to watch in the first three seconds.
Step 2: Share something about your audience. Talk briefly about an issue that may positively or negatively impact your viewers, preferably something topical.
Step 3: Share something about yourself. Make it personal.
Step 4: Share a strong call to action at the end. This is where you tell the viewer what you want them to do next.
Once your video content is filmed and edited, you can release the clips over the course of the next few months. This way your social media pages stay active even when you are busy.
2. Update Your Leads Infrastructure
Social media marketing can be a powerful lead-generation system for your business. However, you have to build a pipeline that turns engagement into qualified leads and then leads into customers. Just because you keep broadcasting through the internet doesn’t mean you will bring in new clients.
To do this, there are two important factors to take into account:
Outreach Social Media Marketing Tips for Wedding Planners:
Don’t just passively share on social media. Use active outreach to connect with potential clients on a regular basis. For example, connect with potential clients on Facebook Messenger or Instagram Direct Message to start a conversation. Try to actively engage with other users’ posts that fit your target demographic and actively engage with wedding industry pages all well.
CRM Tips for Weddings Panners:
This is a critical aspect of your sales pipeline. A customer relationship management (CRM) system makes it easy for you to keep track of every lead that comes through. Close.com explains that a CRM makes it easier to send nurture campaigns, follow up with lapsed leads, and schedule calls and meetings.
Get your social media sales system set up now so you can focus on effectively generating leads, even during the slow season.
3. Repurpose Old Content Into New Social Media Posts
One of the hardest parts of marketing a business is constantly coming up with new social media posts and ideas to share. However, being consistent is key if you want to reap the benefits of social media marketing. Showing up here and there when you have time isn’t going to drive results.
If you need help keeping up with new content, turn to your old social media posts. To repurpose them, ask a few questions:
- How can I rewrite this to focus on a timely trend?
- How can I make this seasonal?
- How can I tell a fresh story about an adjacent topic?
Don’t forget to look at content from emails and blog posts, in addition to social media posts. You can reshare and expand on old content with new ideas—there’s no need to reinvent the wheel when you’ve already done so much work for the content you already have.
4. Speak to Your Niche
It’s not uncommon for new wedding planners to want to appeal to every potential bride. However, appealing to everyone makes it hard for you to speak directly to the people you can help most. For example, working with a luxury bride will require a different language than working with a DIY bride.
If you’re struggling to speak to your niche, ask yourself these questions:
- What type of content does my niche need from me?
- What types of questions can I answer for my niche?
- How can I incorporate the language they use into my posts?
When you have these questions answered you can better speak to your wedding niche. When you do that, you can more effectively connect with potential leads and generate more business.
5. Explore New Trends and Opportunities in Social Media Marketing
Social media is constantly changing, with new trends and channels that allow you to promote your business. If you’re still following best practices from 2015, it’s time for a refresher course on what’s cool and how to engage your audiences.
Spend some time researching top social media trends for 2023 and identify new opportunities for your brand. For example, if you’ve never tried making a Reel on Instagram
, now might be the time to play with this new feature and see how your followers react.
Stay on top of the trends to decide what works for your wedding planning business and how you can better connect with your audience.
Create an Off-Season To-Do List for Your Social Media Marketing Efforts
If December is a slow month for your wedding planning business, use this time to focus on social media marketing. Create content ahead of time, build new processes, and research trends to better understand how to market yourself effectively. Use these social media marketing tips for wedding planners today will set you up for success when the next busy season hits—so don’t let this time go to waste.
