How to Set Up Your Google Business Profile (Formerly Google My Business)
Having a robust online presence is crucial for any business, large or small. One of the most effective ways to ensure your business is visible online is by setting up a Google Business Profile (GBP), formerly known as Google My Business (GMB). This is free marketing that your business can’t afford to overlook!
If you’re searching “add my business to Google”, you’re in the right spot! This comprehensive guide will walk you through the steps to create a Google Business Listing and optimize your profile to enhance your online visibility and attract more customers.
At ACM Digital Marketing, we understand that setting up and managing your Google Business Profile can be time-consuming and complex. That’s why we offer done-for-you Google Business Profile setup, verification, and management services. If you’re interested in letting us handle this for you, please set up a free consultation with us.
Why You Need a Google Business Profile
Before we dive into the setup process, let’s explore why having a Google Business Page is essential for your business:
Increased Visibility
A well-optimized GBP ensures your business appears in local search results and on Google Maps, making it easier for potential customers to find you.
Customer Engagement
Your profile allows customers to leave reviews, ask questions, and get updates, fostering engagement and trust.
Insights and Analytics
GBP provides valuable insights into how customers find and interact with your business online, helping you make informed decisions.
Free Advertising
Unlike paid advertising, a Google Business Listing is free and provides significant exposure for your business.
Step-by-Step Guide to Setting Up Your Google Business Profile
Please keep in mind that this process may vary a little from individual to individual depending on your relationship with Google and whether or not you already have a Google account.
Step 1: Sign In or Create a Google Account
To get started, you’ll need a Google account. If you already have one, sign in. If not, create a new account by visiting accounts.google.com.
Step 2: Go to Google Business Profile
Once you’re signed in to your Google account, go to Google Business Profile. Click on the “Manage now” button to begin the setup process.
Step 3: Enter Your Business Name
Enter your business name exactly as you want it to appear on Google. This should be consistent with how it’s listed on your website and other online directories. Consistency is key to ensuring Google recognizes your business across various platforms. You’ll be able to add additional details like address, service area, business hours, and category in the other sections of your business information.
Here are Google’s guidelines for representing your business. Understanding these basic guidelines will keep you from breaking the rules and having your profile removed.
Step 4: Choose Your Business Category
Select the most appropriate category for your business. This helps Google understand what your business is about and improves your chances of appearing in relevant search results. Be specific; if you run a pizzeria, for instance, choose “Pizza Restaurant” rather than just “Restaurant.” You can add secondary categories later to capture more potential search queries.
Step 5: Add Your Location
If you have a physical storefront or office where customers can visit, select “Yes” when asked if you want to add a location customers can visit. Enter your business address accurately. Google will use this information to help customers find your location on Google Maps.
If you provide services at customer locations, you can specify your service area instead. For service-area businesses, you can list the cities or postal codes you cover rather than a specific address.
We see so many service based businesses list their home address as their “office”. This is completely unnecessary since customers will not be visiting your home. Be aware if you choose to use your home addressGoogle will show a picture of your home as your business.
Step 6: Add Your Contact Information
Provide your business phone number and website URL. This information helps potential customers reach you easily. Ensure this information is correct and up-to-date, as it will be prominently displayed on your profile.
Step 7: Verify Your Business
Google requires verification to ensure the authenticity of your business. The verification process is crucial for your profile to appear in local searches and on Google Maps. You may or may not be able to choose a verification method. Verification depends on your relationship with Google. If you use Gmail or other Google products, you have an established relationship with Google. If you do not use Google products, then verification may be a longer process for you. Here are the different verification methods:
Postcard Verification:
- Google will send a postcard with a verification code to your business address.
- This usually takes 5-14 days. Once you receive the postcard, log into your Google Business Page, and enter the code to verify your business.
Phone Verification:
- If eligible, you may receive a verification code via automated call or text message.
- Follow the prompts to complete the verification process.
Email Verification:
- Some businesses may be eligible to verify their profile via email.
- Google will send a verification code to your business email address. Enter the code in your profile to verify your business.
Instant Verification:
- If you’ve already verified your business through Google Search Console, you might be able to verify instantly.
- Follow the instructions provided by Google to complete this process.
Optimizing Your Google Business Listing
Once your business is verified, it’s time to optimize your profile to maximize its effectiveness. Here are some key areas to focus on:
1. Complete Your Google Business Profile
Fill out all the fields in your profile, including:
Business Hours:
Ensure your hours of operation are accurate, including special hours for holidays or events.
Photos:
Add high-quality photos of your business, products, and services. Profiles with photos receive more clicks and engagement. Include images of your storefront, interior, products, and team members.
Description:
Write a compelling description of your business, highlighting what makes you unique and why customers should choose you. Use this section to include SEO keywords relevant to your business.
Services and Products:
List the services and products you offer, along with prices if applicable. Providing detailed information helps potential customers make informed decisions.
2. Encourage and Respond to Reviews
Customer reviews play a significant role in building trust and credibility. Encourage satisfied customers to leave positive reviews, and make sure to respond to all reviews—both positive and negative. Thank customers for their feedback and address any concerns they may have. Responding to reviews shows that you value customer feedback and are committed to improving their experience.
3. Use Google Posts
Google Posts allow you to share updates, promotions, events, and news directly on your Google Business Profile. This feature helps keep your audience informed and engaged. Make sure your posts are relevant, timely, and include a call to action. Posts can include text, photos, and videos, and are an excellent way to showcase special offers, upcoming events, or new products.
Google also has a list of rules for its content like Google posts. Be sure to review this and comply if you want your Google Business Page to remain online.
4. Add Attributes
Attributes are additional details about your business that can help attract more customers. These can include whether your business is wheelchair accessible, offers free Wi-Fi, is women-led, and more. Adding relevant attributes can make your profile more appealing to specific customer segments.
For example, if you run a family-friendly restaurant, you can highlight attributes like “Kid-friendly” or “Outdoor seating.” If you run a professional service business such as an accounting firm you can highlight if you offer online appointments or booking.
5. Monitor Insights
Google provides valuable insights into how customers interact with your profile. You can see how many people viewed your profile, clicked on your website, requested directions, and called your business. Use this data to understand customer behavior and refine your marketing strategies. Regularly reviewing insights can help you identify trends and make informed decisions to improve your profile’s performance.
6. Include SEO Keywords
Incorporate relevant SEO keywords throughout your Google Business Profile. Keywords should be naturally integrated into your business description, services, products, and posts. Think about the terms potential customers might use when searching for your products or services. For example, if you own a bakery, include keywords like “best bakery in [city],” “freshly baked bread,” or “custom cakes.” This can help improve your profile’s ranking in search results.
Common Challenges and How to Overcome Them
Setting up and managing a Google Business Listing can come with its own set of challenges. Here are some common issues businesses face and tips on how to overcome them:
1. Verification Issues
Sometimes, the verification process can be delayed or complicated. Make sure to follow the instructions carefully and be patient. If you’re experiencing issues, contact Google Support for assistance. Double-check the address and contact information you’ve provided to ensure accuracy.
2. Inaccurate Information
Ensure that all the information on your profile is accurate and up to date. Regularly review your profile to make sure there are no discrepancies. Consistency across your online presence is crucial for building trust with potential customers.
3. Negative Reviews
Negative reviews can be challenging, but it’s important to handle them professionally. Respond promptly, acknowledge the issue, and offer a solution. This shows potential customers that you value feedback and are committed to providing excellent service. Avoid getting defensive, and always aim to resolve the issue amicably.
Let ACM Digital Marketing Handle It for You
Setting up and optimizing your Google Business Profile can be time-consuming, especially when you’re busy running your business. At ACM Digital Marketing, we offer comprehensive Google Business Profile setup, verification, and management services. Our team of experts will ensure your profile is fully optimized to attract more customers and grow your business.
Why Choose ACM Digital Marketing?
Expertise:
Our team has extensive experience in setting up and managing Google Business Profiles for businesses across various industries.
Time-Saving:
We’ll handle all aspects of your profile, from setup to ongoing management, so you can focus on what you do best—running your business.
Customized Strategy:
We create a tailored strategy to ensure your profile stands out and attracts your target audience.
Ongoing Support:
We’re here to help you every step of the way, providing continuous support and updates to keep your profile performing at its best.
How to Get Started
Ready to take your online presence to the next level? Set up a free consultation with ACM Digital Marketing today. We’ll discuss your business needs and how we can help you achieve your goals with a fully optimized Google Business Profile.
ACM Digital Marketing Can Help!
A well-optimized Google Business Profile is a powerful tool for enhancing your online visibility, attracting more customers, and growing your business. By following the steps outlined in this guide to add business to Google, you can create a comprehensive and engaging profile that stands out in local search results.
However, if you prefer to leave it to the experts, ACM Digital Marketing is here to help. Our done-for-you Google Business Profile setup, verification, and management services are designed to save you time and ensure your profile is optimized for success.
Set up a free consultation with us today and let us handle the details, so you can focus on what you do best—running your business.
