Yelp Reviews Are Now Feeding ChatGPT’s Local Picks: What This Means for Your Business
A few months ago, if a client asked us “does our Yelp page or Yelp reviews actually matter anymore?”, the honest answer was: somewhat,…
Your Google Ads Might Cost More Starting Now: What We’re Seeing on the Ground
We’ve had a few clients reach out over the past week with the same question, worded slightly differently each time: “Did something change with…
Google Update (August 2026): What We’re Seeing on the Ground With Local Businesses
We’ve spent the last two weeks doing something we do after every major Google update: watching the data come in, comparing notes across our…
Instagram Instants for Business
What Businesses Need to Know About Instagram’s New Real-Time Sharing Feature Instagram is rolling out a brand-new feature called Instants, and it’s one of…
The PR Lesson Hidden in Oscar Season: What Media Interviews Teach Us About Consideration
The Oscars were Sunday night, but the weeks leading up to them were a masterclass in something else entirely: media interviews and media exposure.…
Build It, Don’t Chase It: How Smart Brands Grow Recognition on Social Media
Social media moves fast — trends flash, algorithms shift, and attention spans are shorter than a swipe. Yet some brands manage to stay visible…
Halloween Marketing Has Become a Brand Playground
The Rise of Spooky Season: Why Halloween Marketing Has Become a Brand Playground Halloween used to be simple. Pumpkin on the porch. Plastic spider…
AI Generative Search and What It Means for Your Business
The Internet Just Changed… Again Remember the first time you Googled something and it felt like magic? You typed in “best sushi near me,”…
TikTok U.S. Ban: The Road to M2 and What It Means for Creators + Businesses
Grab your iced coffee, because this one’s a ride. TikTok isn’t just where people go to watch funny cat clips or fall down recipe…
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